The American Express: A Jewel in the Desert

by Juanito Borromeo

The American Express, previously known as the Desert Classic, is one of the most exciting events on the PGA Tour. Held annually in La Quinta, California, this tournament combines top-tier golf, a stunning desert setting, and a rich history of celebrity involvement. Whether you’re a long-time fan or new to the sport, the American Express tournament offers something for everyone. Let’s delve into its history and uncover 10 interesting facts about this iconic event.

The History of The American Express

The tournament was first held in 1960 as the Palm Springs Golf Classic and has undergone several name changes over the years, including the Bob Hope Desert Classic. Legendary entertainer Bob Hope’s involvement brought star power and a unique charm to the event, attracting celebrities and golf enthusiasts alike. The tournament’s current name reflects its partnership with American Express, which began in 2020. Played on three courses in the Coachella Valley, including the iconic PGA West Stadium Course, the American Express has become a staple of the PGA Tour’s early-season schedule.

10 Interesting Facts About The American Express

  1. Celebrity Roots: The tournament gained fame in its early years for pairing professional golfers with celebrities, including Frank Sinatra, Dean Martin, and Bing Crosby.

  2. Five-Round Format: Until 2012, the event was unique for its five-round format, allowing amateurs and pros to play together for an extended period.

  3. Jack Nicklaus’ Influence: The PGA West Stadium Course, one of the tournament’s key venues, was designed by Pete Dye under the guidance of Jack Nicklaus.

  4. First Champion: Arnold Palmer won the inaugural event in 1960, solidifying his legacy in golf history.

  5. Low Scoring: The tournament is known for its birdie-fest nature, with players often posting extremely low scores. Patrick Reed’s 28-under-par victory in 2014 is a testament to this.

  6. Pro-Am Appeal: The event’s Pro-Am format remains a fan favorite, giving amateurs the rare opportunity to compete alongside PGA Tour professionals.

  7. Charity Impact: Over the years, the tournament has raised millions of dollars for local charities, including the Coachella Valley’s Children’s Hospital.

  8. Desert Beauty: The Coachella Valley’s stunning landscapes provide a picturesque backdrop, making it one of the most visually striking stops on the PGA Tour.

  9. Phil Mickelson’s Role: As a past champion and host in recent years, Mickelson’s involvement has brought renewed energy and attention to the event.

  10. Diverse Courses: The tournament’s multi-course format includes PGA West Stadium Course, La Quinta Country Club, and the Nicklaus Tournament Course, offering a variety of challenges for players.

Why The American Express Matters

The American Express is more than just a golf tournament; it’s a celebration of the game’s accessibility, camaraderie, and charitable spirit. Its unique Pro-Am format bridges the gap between professionals and amateurs, creating a dynamic and inclusive atmosphere. The tournament’s rich history, star-studded legacy, and breathtaking setting make it a standout event on the PGA Tour.

Conclusion

The American Express tournament embodies the perfect blend of tradition, innovation, and fun. Whether you’re drawn by the world-class golf, the celebrity appearances, or the stunning desert scenery, this event offers an unforgettable experience. As the new year kicks off, The American Express continues to shine as a jewel in the desert and a must-watch event for golf fans everywhere.

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